This practical, thorough, and detailed account of the key issues facing trade mark use is written by one of the leading authorities on the subject. Drawing on British, European, and US law, plus other sources, the author considers both the problems that trade mark law causes in business and commerce and how to solve them. Written in a fluent and approachable style, the work contains useful flow charts, examples, and vignettes to capture the essence of trade mark law as it operates in practice. Readers will relish the author's fresh and challenging approach to the subject, and his encyclopaedic knowledge of the worldwide case law. Jeremy Phillips plays the role of skilled surgeon, under whose knife the complex body of legislation and case law is taken apart and analysed. Key concepts are carefully dissected; the underlying principles and structure of trade mark law laid bare.