Most of us have no idea why we fail to reach our goals. Now eminent social psychologist Heidi Grant Halvorson shows us how we can finally win by revealing how goals really work -- and by showing us how to avoid what typically goes wrong.

Dr. Heidi Grant Halvorson offers insights -- many surprising -- that listeners can use immediately, including how to:

Set a goal so that you will persist even in the face of adversity

Build willpower, which can be strengthened like a muscle

Avoid the kind of positive thinking that makes people fail

The strategies outlined in this book will not only help everyone reach their own goals but will also prove invaluable to parents, teachers, coaches, and employers. Dr. Grant Halvorson shows listeners a new approach to problem solving that will change the way they approach their entire lives.

海蒂•格蘭特•霍爾沃森(Heidi Grant Halvorson)

美國哥倫比亞大學社會心理學博士；現任哥倫比亞大學動機學科學中心副主任。

多次在權威學術雜誌以及BBC、《哈佛商業評論》等重量級媒介發錶學術成果。