Social Circles pdf epub mobi txt 电子书下载 2024

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Paul Adams

New Riders Press

2010-08-30

192

USD 24.99

Paperback

9780321719645

图书标签: SNS 社会化网络互联网 Social 社会学英文原版社会网络分析 Paul

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发表于2024-06-15

Social Circles epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Social Circles pdf epub mobi txt 电子书下载 2024

图书描述

Businesses are starting to operate in the world of the social web, but most have a very poor understanding of social interaction, and its huge impact on how successful their endeavors will be. It is much more complicated than just business blogs or official company Twitter accounts. Most of people's interactions with each other and with brands happen offline, away from computers, and often away from mobile phones. What people do offline has a huge impact on what they do online. Social Circles, by lead researcher for social media Paul Adams, is about helping business understand this offline/online relationship.

Research has shown time and again how people have multiple independent circles of friends, all of whom they trust in different ways, and all of whom wield varying degrees of influence. People are using social networks to interact with people they already know offline, and not to make new connections with people they don’t know. They are recreating their offline social circles online. Understanding these social circles is the key to successful behavioral advertising.

Social Circles 下载 mobi epub pdf txt 电子书