Digitalization is one of the modern foundations for the world around us today. On the other hand, people find a value of analog effects in design, advertising and products such as handmade merchandises or furniture giving an antique look. By following the recent trend of “healing boom” in Japan and simple and modern design in Europe, promotions, advertisements and/or graphic tools of those trendy shops intend to highlight homemade sense or feeling in graphic design. For example, handmade collages that evoke a feeling of warmth, or well-worn materials that brings to mind feeling of nostalgia or coziness.This book introduces great examples of captured these concepts, which will be an excellent new design source for all graphic designers.