The definitive introduction to American folklore. Distinguished folklorist Jan Harold Brunvand, famous for his collections of 'urban legends,' offers readers a comprehensive and engaging introduction to the field of folklore. New to the fourth edition are 67 "Focus" boxes that provide in-depth examples of folk genres, research methods, and theoretical approaches, and over 70 photographs that illustrate material and performative folk traditions.

扬•哈罗德•布鲁范德(Jan Harold Brunvand)，国际著名民俗学家，印第安纳大学民俗学博士．犹他大学英语系教授。曾任美国民俗学会(AFS)主席、《美国民俗杂志》主编。出版学术著作，编著等十余部，发表论文、书评等逾百篇。

李扬，香港大学哲学博士，中国海洋大学文学与新闻传播学院教授。