"Sure to be a deserved hit among the ever-growing Freakonomics crowd."

-- Booklist "Kluger makes the modern world comprehensible."

-- Publishers Weekly "A fascinating journey."

-- Library Journal Sometimes a complex problem has an easy solution. And sometimes there's more to a simple thing than first appears. In Simplexity , Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives, how a million cars can be on the streets but just a few hundred of them can lead to gridlock, how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz, and why swatting a TV indeed makes it work better. Kluger adeptly translates newly evolving science into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.