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評分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

評分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

評分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

評分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

評分☆☆☆☆☆

Not just about copy writing. It also talks about how to come up with creative ideas, how to communicate and the business overall. NICE read! Highly recommend to anyone interested in advertising.

評分☆☆☆☆☆

拿到这本书，抱有很大的期待 开始读觉得语言很轻松，易懂 继续读觉得讲得面很广，很多，很浅 读完之后，记得的不多，对我没什么影响  

評分☆☆☆☆☆

第二章 好记性不如烂笔头 品牌是一个形容词 1.品牌是一个形容词，让你的品牌代表某“一种”东西。 2.一旦顾客尝试使用某种产品，那么所有其他优势就都是用来支撑将品牌的核心价值陈述的。 动笔之前的功课 1.从检查当前产品的市场定位开始。消费者头脑中记忆产品的空间是有限的...  

評分☆☆☆☆☆

評分☆☆☆☆☆

这是《文案发烧》第三章，所说的内容。 作者认为，开始创作广告之前，“先摊开一张白纸，然后试着把它填满有趣的东西”。如果一个创意在纸上的小长方形框里看着不顺眼的话，画出来也不会是好广告。 接着开始广告创作。 广告创作的第一步，当然是找对问题，然后对症下药。 有人...

評分☆☆☆☆☆

读完发现，只有第2、3、4这三章对于个人比较有用。后边开始讲广播的，将各式奇葩广告人的，讲态度的，个人认为可看可不看，建议跳过。 这本书让我觉得受用的地方，应该就是这6个字——简单就是一切。 这半年多来也时时刻刻在提醒自己，用最少的字，表达最重点的意思即可。 ...  

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