Polaroid SX-70 instant color film allows photographers an unexpected way to create one-of-a-kind portraits. Basic techniques such as selecting settings, composing images, working with subjects, lighting the portrait, and manipulating images for a final product are covered. Detailed advice is given on the best times to do manipulating, what tools can be used to achieve desired effects, and specific DayLab II procedures for SX-70 Time Zero film. Also discussed are marketing issues, from determining a cost-effective pricing strategy to exploring ways to package and promote this service.