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Most of us are only too aware that, whatever roles we have in

today's fast-moving world, much of our success lies in getting others to

say `Yes' to our requests. What many people might not be aware of, though,

is the vast amount of research that has been conducted on the influence

process. What factors cause one person to say `Yes' to the request of

another? Yes! is full of practical tips based on recent academic research that shows

how the psychology of persuasion can provide valuable insights for anyone

interested in improving their ability to persuade others - whether in the

workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of

Does Anything Eats Wasps? For each mini-chapter contains a mystery which is

solved in a way that provides food for thought for anyone looking to be

more persuasive, and for anyone interested in how the world works.