Stephan Schiffman's sales training guides have sold so many copies because they give sales people proven tools they can use to increase your sales. Cold Calling Techniques is the ultimate guide to creating new sales-one of the most critical skills you need. If you want to increase your sales, you must get good cold calling to get the face to face appointments you need. Cold Calling Techniques features field-tested techniques for reaching decision-makers, making appointments, and making your pitch-as well as invaluable advice on how to increase the number of calls you can make, improve your closing ratio, and beat your competition.