Michael E. Gerber, the world's leading small business guru and bestselling author of the phenomenally successful <em>The E-Myth Revisited</em>, presents the next big step in entrepreneurial management and leadership with <em>E-Myth Mastery</em>.</p>

Building on the groundbreaking principles of <em>The E-Myth Revisited</em>, this book presents a practical, real-world program that can be implemented in real time in your business. Developed over decades with thousands of successful clients, Gerber's program for entrepreneurial mastery takes the popular E-Myth point of view to its completion. Beginning with the vitality of the entrepreneurial spirit and vision, <em>E-Myth Mastery</em> explores the critical roles of passion, purpose, and practice in the success of any enterprise.</p>

Gerber shows that most businesses fail because of a crisis of vision that creates an inevitable cloud of misdirected activity. Presenting practical exercises to help small business owners recover their vision and passion, Gerber clears a path for getting back to the basic disciplines for business success.</p>

The E-Myth credo -- Don't work IN your business, work ON it -- is spelled out here in the seven essential disciplines followed by every world class enterprise. Each discipline provides the leadership keys for unlocking success in the critical areas of business development:</p>

Leadership

Marketing

Money

Management

Fulfillment

Lead Conversion

Lead Generation

Each of the seven disciplines is illuminated with examples, exercises, and specific guidance -- <em>E-Myth Mastery</em> puts all the pieces together in a powerful and inspiring way.</p>

<em>E-Myth Mastery</em> is the ultimate business development program that will help you recover your passion and turn your company into a world class operation -- a turn-key machine for the money and satisfaction that only a successful entrepreneur can enjoy. Get started today!</p>