The Art of the Start pdf epub mobi txt 电子书下载 2024

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Guy Kawasaki

Portfolio Hardcover

2004-09-09

226

USD 26.95

Hardcover

9781591840565

图书标签: 创业 startup entrepreneurship 管理商业 business Management start

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发表于2024-06-20

The Art of the Start epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Art of the Start pdf epub mobi txt 电子书下载 2024

图书描述

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes , he has honed his best thinking about The Art of the Start .

The Art of the Start 下载 mobi epub pdf txt 电子书

著者简介

图书目录

The Art of the Start pdf epub mobi txt 电子书下载

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用户评价

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把演讲看了，猜测内容大同小异，又暂时舍弃了。

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创业和VC两方面的人不妨都看看

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全是干货，至于是不是在现实世界完全正确，我不得而知，但是作者绝对是诚意满满，写了很多startup外围需要做好的事情，比如pitch, biz plan, raising capital, 能起到把读者领进门的作用。

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这本书怎么能不码！除了chapter1的那个观点“make meaning”我不怎么同意以外其他都写的挺好（不同意的原因是我最讨厌给entrepreneur戴上“理想”的高帽），尤其是我们之前给改图写的那个plan如今看来真是纯种2B不解释......图样图森破！现实社会是残酷的骚年们！！！

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读后感

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很实用，能燃起你心的星星之火，开启你思维深处萌动的念头。从书架里拿起这本书可以说是偶然，阅读它可以说是一时的冲动，但把它从书店中带回家却是因为它的价值它的力量。《创业的艺术》能唤醒你沉睡已久的“激情”，点燃你的斗志同时它还能给你做导航标。把它带回家，让...

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作者简介：盖伊·川崎，Alltop.com的联合创始人，Garage Technology Ventures的执行董事，曾任苹果公司首席宣传官。1997年，和克雷格、瑞奇一起创立了Garage.com网站，这就是车库创投的雏形。先后创立了多家科技企业，并在《福布斯》等多家媒体担任专栏作家，出版了多本创业类...

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Guy Kawasaki佩服！思路清醒，层层叠进的inspiring的mantra，看完书后的第一反应就是：原来我就是要做这个：startup!

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刚开始看这本书，只看了第一章，有感而发，先分享在这里。创业的意义与金钱、权力和地位无关。“让这个世界变的更加美好；提高生命的质量；矫正可怕的错误；防止美好的事物走向终结。”正是川崎所认为的创业的意义。他说他花了20年才悟出这个道理。做为创业者的我们，是不是应...

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The Art of the Start pdf epub mobi txt 电子书下载 2024