SPOON presents the work of 100 product designers, selected by 10 critics, educators, designers and entrepreneurs who are all involved in innovative developments in contemporary design. Essentially an exhibition in a book, it provides an overview of the product design world and presents the most forward-looking and ground-breaking designers of today. The different kinds of objects illustrated - from furniture to tools, from high-tech products to cars and motorcycles - make up a wide collection of what is today considered good design.