Happy Money pdf epub mobi txt 电子书 下载 2024


Happy Money

简体网页||繁体网页
Elizabeth Dunn
Simon & Schuster
2013-5-14
224
USD 28.25
Hardcover
9781451665062

图书标签: 经济学  心理学  理财  心理  经济  psychology  Happiness  happiness   


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    发表于2024-06-20

    Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

    Happy Money epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

    Happy Money pdf epub mobi txt 电子书 下载 2024



    图书描述

    Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

    Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

    Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

    Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

    Happy Money 下载 mobi epub pdf txt 电子书

    著者简介

    Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

    Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”


    图书目录


    Happy Money pdf epub mobi txt 电子书 下载
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    用户评价

    评分

    早晨起来翻了一下,五个观点:buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time,花钱买的是未来消费这个东西的时间,不是这个东西

    评分

    Travel, treat yourself, Uber, Pre-order, and Kickstarter.

    评分

    It's about how to spend money, how to invest in your life. To buy long term things, to buy experience rather material, things that make you freer instead of busier i.e. to buy free time, pay for others rather than only urself. You will feel happier than otherwise.

    评分

    这个主题在国内没有市场…都急着赚钱呢,很少有人会停下来想想怎么花钱。至于幸福感,在当下的中国那根本不重要。文笔挺好的,适合学写作。(居然有个标签是兰老师????兰老师荐书质量确实很高)

    评分

    值得一读的讲消费心理的书。特别是在当下自己的财政出现危机,钱不够花,同时又要探索自己客户的需求的时候,这部书的价值尤其重要!

    读后感

    评分

    本来是当做营销类的书籍看的,整本书看下来,主要是关于幸福,而且是和钱有关系的幸福。《如何把钱花的更有幸福感》 大房子和豪车真的不能给人带来幸福感吗?书看到一半,有和朋友探讨:人生中曾经有过的幸福。我的:海边的旅行、明媚的阳光、爱人的亲吻、开心的笑。朋友的:母...  

    评分

    昨晚看完了这本书,有点意思。 这本书讲了几个有趣的观点,但有些观点在你眼里不一定正确——不过这个世界本来也没有绝对正确的观点——所以我用自己的理解去阐述下这些观点,你看完这篇之后就不用花费时间去读这本书了。 第一个观点,把钱用在体验上,远比把钱用在实物上更...  

    评分

    正常情况下《花钱带的幸福感》这种体量和深度的书,俺最多读一天,但本书我用早晚的零碎时间读了1周,原因在于边读边想。虽然书的内容和质量一般,但由本书引发的思考确实给我带来不少启示。冲着这一点儿,钱没浪费。 首先是要竖立一个正常的金钱观。我们即不是金钱的努力,金...  

    评分

    这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...  

    评分

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