Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival.

The book:

* Introduces the concepts of special event planning and management

* Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation

* Examines the event industry within its broader business context

* Provides an effective guide for producers of special events

* Contains learning objectives and review questions to consolidate learning